Relationship marketing for competitive advantage : winning and keeping customers
Payne, Adrian
Relationship marketing for competitive advantage : winning and keeping customers - Oxford, 1995 - x, 304p. : ill. ; 24cm.
Includes references and index
HF5415.5.R455
Relationship marketing for competitive advantage : winning and keeping customers - Oxford, 1995 - x, 304p. : ill. ; 24cm.
Includes references and index
HF5415.5.R455