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The role of digital advertising on consumer purchasing decision in Dar es salaam: the case of Detergents Users.

Bugomola, Mecktilda

The role of digital advertising on consumer purchasing decision in Dar es salaam: the case of Detergents Users. - Dar es salaam: University of Dar es salaam, 2021. - xi,51p.; ill.; 30cm

Include bibliographical reference
Thesis: MBA (Marketing) University of Dar es salaam

Subjects--Topical Terms:
Advertising
Digital
Purchasing
Detergent Users
Dar es salaam

LC Class. No.: THS EAF HF5801T34B84

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