The role of digital advertising on consumer purchasing decision in Dar es salaam: (Record no. 125992)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00660nam a2200193 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | THS EAF HF5801T34B84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bugomola, Mecktilda |
| 245 14 - TITLE STATEMENT | |
| Title | The role of digital advertising on consumer purchasing decision in Dar es salaam: |
| Remainder of title | the case of Detergents Users. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dar es salaam: |
| Name of publisher, distributor, etc. | University of Dar es salaam, |
| Date of publication, distribution, etc. | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,51p.; |
| Other physical details | ill.; |
| Dimensions | 30cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include bibliographical reference<br/>Thesis: MBA (Marketing) University of Dar es salaam |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Purchasing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Detergent Users |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Dar es salaam |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses & Dissertation |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Directorate of Library Services (UDSM) | East Africana Collection | 02/12/2024 | THS EAF HF5861T34B846 | 000000707285 | 02/12/2024 | 02/12/2024 | Theses & Dissertation | No loan | 1 | |||||
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Dr. Wilbert Chagula Library | East Africana Collection | 09/18/2023 | THS EAF HF5861T34B846 | 000000708084 | 09/18/2023 | 09/18/2023 | Theses & Dissertation | No loan |