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Marketing Research.

Burns, Alvin C.

Marketing Research. - 6th ed. - New York : PEARSON Education Inc, 2010. - 695p. : ill. ; 25.5cm.

Include bibliographical references and index.

ISBN: 978-0-13-713599-8

Subjects--Topical Terms:
Marketing research.
Methodology
New York.

LC Class. No.: SJMC HF5415.2.B779

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