Marketing Research. (Record no. 126322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00556nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-13-713599-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | SJMC HF5415.2.B779 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burns, Alvin C. |
| Relator term | Author |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing Research. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | : PEARSON Education Inc, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 695p. |
| Other physical details | : ill. |
| Dimensions | ; 25.5cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include bibliographical references and index. |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Methodology |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New York. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronald F. Bush |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | School of Journalism and Mass Communication | School of Journalism and Mass Communication Library-UDSM | Directorate of Library Services (UDSM) | 01/08/2024 | SJMC HF5415.2.B779 | 000000708536 | 01/08/2024 | 01/08/2024 | Book | No loan | |||||
| Library of Congress Classification | School of Journalism and Mass Communication | Directorate of Library Services (UDSM) | Directorate of Library Services (UDSM) | 05/17/2024 | SJMC HF5415.2.B779 | 000000316481 | 05/17/2024 | 05/17/2024 | Book | No loan |