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Social media marketing communications and customer based brand equity in the Tanzanian mobile telecommunications industry

D'souza, Kauthar Abdallah

Social media marketing communications and customer based brand equity in the Tanzanian mobile telecommunications industry - Dar es Salaam: University of Dar es Salaam, 2022 - xiii,53p.: ill.; 30cm.

Includes bibliographical references
Thesis: MA(Busness Administration) -University of Dar es Salaam

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LC Class. No.: THS EAF HE7601.T34D768

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