Social media marketing communications and customer based brand equity in the Tanzanian mobile telecommunications industry (Record no. 128255)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a22001817a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | THS EAF HE7601.T34D768 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | D'souza, Kauthar Abdallah |
| Relator term | Author |
| 245 1# - TITLE STATEMENT | |
| Title | Social media marketing communications and customer based brand equity in the Tanzanian mobile telecommunications industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dar es Salaam: |
| Name of publisher, distributor, etc. | University of Dar es Salaam, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii,53p.: |
| Other physical details | ill.; |
| Dimensions | 30cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references<br/>Thesis: MA(Busness Administration) -University of Dar es Salaam |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Telecommunication |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Consumers |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Social media |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Tanzania |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses & Dissertation |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Dr. Wilbert Chagula Library | 04/05/2024 | THS EAF HE7601.T34D768 | 000000709509 | 04/05/2024 | 04/05/2024 | Theses & Dissertation | No loan | |||||
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Dr. Wilbert Chagula Library | 04/05/2024 | THS EAF HE7601.T34D768 | 000000709510 | 04/05/2024 | 04/05/2024 | Theses & Dissertation | No loan |