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Paid, owenerd earned: maximizing marketing returns in a socially connected world

Burcher, Nick

Paid, owenerd earned: maximizing marketing returns in a socially connected world - London: Kogan Page, 2012 - xiv,279p.: 23cm.

Includes bibliographical references and index

ISBN: 978-0-7494-6562-9

Subjects--Topical Terms:
Marketing- management
Internation marketing
Online social network
Digital media

LC Class. No.: HF5415.13.B778

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