Dictionary of marketing communications
Govoni, Norman A
Dictionary of marketing communications - London : Sage Publications, 2004. - v, 249p. ; 26cm.
Includes bibliography
0-7619-2771-9
Marketing
Communication in marketing
Dictionaries
REF HF5412.G68
Dictionary of marketing communications - London : Sage Publications, 2004. - v, 249p. ; 26cm.
Includes bibliography
0-7619-2771-9
Marketing
Communication in marketing
Dictionaries
REF HF5412.G68