Normal view MARC view ISBD view

Dictionary of marketing communications (Record no. 130501)

MARC details
000 -LEADER
fixed length control field	00517nam a2200193 4500
001 - CONTROL NUMBER
control field	000000443720
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-7619-2771-9
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	REF HF5412.G68
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Govoni, Norman A
Relator term	Author
245 1# - TITLE STATEMENT
Title	Dictionary of marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London
Name of publisher, distributor, etc.	: Sage Publications,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	v, 249p.
Dimensions	; 26cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliography
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Dictionaries
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			Reference Collection	Directorate of Library Services (UDSM)	UDSM Library	05/02/2024		REF HF5412.G68	000000443720	05/02/2024	05/02/2024	Book	No loan