Advertising and promotion
Rossiter, John R.
Advertising and promotion - New York : Mc Graw-Hill, 1987 - xv,647p. : ill. ; 22cm.
Advertising
Sales promotion
SJMC HF5821.R65
Advertising and promotion - New York : Mc Graw-Hill, 1987 - xv,647p. : ill. ; 22cm.
Advertising
Sales promotion
SJMC HF5821.R65