Advertising and promotion (Record no. 131031)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00428nam a22001697a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000000316435 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | SJMC HF5821.R65 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rossiter, John R. |
| Relator term | Author |
| 245 1# - TITLE STATEMENT | |
| Title | Advertising and promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | : Mc Graw-Hill, |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,647p. |
| Other physical details | : ill. |
| Dimensions | ; 22cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larry Percy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | School of Journalism and Mass Communication | Directorate of Library Services (UDSM) | Directorate of Library Services (UDSM) | 05/10/2024 | SJMC HF5821.R65 | 000000316435 | 05/10/2024 | 05/10/2024 | Book | No loan |