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The fundamentals of advertising

Wilmshurst, John

The fundamentals of advertising - 2nd.ed. - Boston : Butterworth - Heinemann, 1999 - xv,379P.; ill.; 24cm

Includes bibliographical references and index

ISBN: 0-86003-384-8

Subjects--Topical Terms:
Advertising
Boston

LC Class. No.: 0 7506 1562 1

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