The fundamentals of advertising

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Material type: Text

TextPublication details: Boston : Butterworth - Heinemann, 1999Edition: 2nd.edDescription: xv,379P.; ill.; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Directorate of Library Services (UDSM)	School of Journalism and Mass Communication	SJMC HF5821.W5 (Browse shelf(Opens below))	Available		0000000552

Includes bibliographical references and index

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