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Intergrated advertising, Promotion, and marketing communications

Clow Kenneth E

Intergrated advertising, Promotion, and marketing communications - 4th.ed. - Boston : Pearson, 2010 - xix, 471P.: ill.; 27cm

Includes bibliographical references and index

ISBN: 978-0-13-815737-1

Subjects--Topical Terms:
Advertising, promotion, and marketing communication
Boston

LC Class. No.: SJMC HF5415.123.C58

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