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Intergrated advertising, Promotion, and marketing communications

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, 2010Edition: 4th.edDescription: xix, 471P.: ill.; 27cmISBN:
  • 978-0-13-815737-1
Subject(s): LOC classification:
  • SJMC HF5415.123.C58
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Item type Current library Collection Call number Status Date due Barcode
Book Directorate of Library Services (UDSM) School of Journalism and Mass Communication SJMC HF5415.123.C58 (Browse shelf(Opens below)) Available 0000000554

Includes bibliographical references and index

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