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Basic marketing: a global- managerial approach.

McCarthy, E.Jerome.

Basic marketing: a global- managerial approach. - 14th ed. - New York: McGrwa-Hill companies, 2002. - xxxii,815p.: ill; 28cm.

Include bibliographical references and index

ISBN: 9780072409475

Subjects--Corporate Names:
Marketing's role
Strategic planning

LC Class. No.: SJMC HF5415.13.M369

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