Basic marketing: a global- managerial approach. (Record no. 133156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00582nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072409475 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | SJMC HF5415.13.M369 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E.Jerome. |
| Relator term | Author |
| 245 1# - TITLE STATEMENT | |
| Title | Basic marketing: a global- managerial approach. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGrwa-Hill companies, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii,815p.: |
| Other physical details | ill; |
| Dimensions | 28cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include bibliographical references and index |
| 610 1# - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Marketing's role |
| 610 1# - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Strategic planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. Jr. |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | School of Journalism and Mass Communication | School of Journalism and Mass Communication Library-UDSM | Directorate of Library Services (UDSM) | 06/21/2024 | SJMC HF5415.13.M369 | 0000000615 | 06/21/2024 | 06/21/2024 | Book | Normal | |||||
| Library of Congress Classification | School of Journalism and Mass Communication | School of Journalism and Mass Communication Library-UDSM | Directorate of Library Services (UDSM) | 06/21/2024 | SJMC HF5415.13.M369 | 0000000616 | 06/21/2024 | 06/21/2024 | Book | Normal | |||||
| Library of Congress Classification | School of Journalism and Mass Communication | School of Journalism and Mass Communication Library-UDSM | Directorate of Library Services (UDSM) | 06/21/2024 | SJMC HF5415.13.M369 | 0000000617 | 06/21/2024 | 06/21/2024 | Book | Normal | |||||
| Library of Congress Classification | School of Journalism and Mass Communication | School of Journalism and Mass Communication Library-UDSM | Directorate of Library Services (UDSM) | 06/21/2024 | SJMC HF5415.13.M369 | 0000000618 | 06/21/2024 | 06/21/2024 | Book | Normal |