Marketing : concepts and strategies
Dibb, Sally
Marketing : concepts and strategies - 2nd ed. - Boston : Houghton Mifflin Company, 1994. - xxxiv,726p. : ill. ; 26cm.
Includes bibliographical references
FCM HF5415.M37
Marketing : concepts and strategies - 2nd ed. - Boston : Houghton Mifflin Company, 1994. - xxxiv,726p. : ill. ; 26cm.
Includes bibliographical references
FCM HF5415.M37