Marketing : (Record no. 139814)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00535nam a22001937a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000000274103 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | FCM HF5415.M37 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally |
| Relator term | Author |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | concepts and strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | : Houghton Mifflin Company, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv,726p. |
| Other physical details | : ill. |
| Dimensions | ; 26cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references<br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lyndon Simkin, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | William M. Pride |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O. C. Ferrell |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Dar es Salaam Business School (UDBS) | Directorate of Library Services (UDSM) | Directorate of Library Services (UDSM) | 09/23/2024 | FCM HF5415.M37 | 000000274103 | 09/23/2024 | 09/23/2024 | Book | No loan | |||||
| Library of Congress Classification | Social Sciences Special Reserve Collection | Directorate of Library Services (UDSM) | UDSM Library | 09/23/2024 | HF5415.M37 | 000000449798 | 09/23/2024 | 09/23/2024 | Book Special Reserve | No loan |