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By Ology : truth and lies about why we buy

Lindstrom, Martin

By Ology : truth and lies about why we buy - New York : Doubleday, 2008. - xi. 240p. : ill. ; 21cm.

Includes bibliographical references and index

ISBN: 9784-365 -2288 -2

Subjects--Topical Terms:
Neuromarketing
Consumer behavior
Consumers Psychology
Shopping, Marketing

LC Class. No.: HF5415.12615

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