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Marketing dynamics : theory and practice

Rajagopal

Marketing dynamics : theory and practice - New Delhi : New Age International (P) Limited Publishers, 2007 - xii, 414p. : ill. ; 24cm.

Includes bibliographical references and index

ISBN: 978-81-224-1942-9

Subjects--Topical Terms:
Marketing management
Business planning
Marketing

LC Class. No.: HF5415.13.R35

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