Marketing dynamics (Record no. 143516)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00572nam a22001937a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000000171281 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-224-1942-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.R35 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rajagopal |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing dynamics |
| Remainder of title | : theory and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | : New Age International (P) Limited Publishers, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 414p. |
| Other physical details | : ill. |
| Dimensions | ; 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Social Sciences Special Reserve Collection | Directorate of Library Services (UDSM) | UDSM Library | 11/06/2024 | HF5415.13.R35 | 000000171281 | 11/06/2024 | 11/06/2024 | Book | |||||
| Library of Congress Classification | Social Sciences Collection | Directorate of Library Services (UDSM) | UDSM Library | 11/06/2024 | HF5415.13.R35 | 000000171280 | 11/06/2024 | 11/06/2024 | Book |