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Marketing research: an applied approach

Malhotra, Naresh.K

Marketing research: an applied approach - Harlow: Pearson Educational Limited, 2004 - xix,121p.: ill.; 28cm.

Includes bibliographic reference and index

ISBN: 0-13-121729-1

Subjects--Topical Terms:
Marketing reseach
Marketing research-methodology

LC Class. No.: HF5415.2.M29

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