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Marketing research: (Record no. 145152)

MARC details
000 -LEADER
fixed length control field	00549nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-13-121729-1
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.2.M29
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh.K
Relator term	Author
245 1# - TITLE STATEMENT
Title	Marketing research:
Remainder of title	an applied approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Harlow:
Name of publisher, distributor, etc.	Pearson Educational Limited,
Date of publication, distribution, etc.	2004
300 ## - PHYSICAL DESCRIPTION
Extent	xix,121p.:
Other physical details	ill.;
Dimensions	28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographic reference and index<br/>
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing reseach
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research-methodology
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Birks, David. F
Relator term	Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			Social Sciences Collection	Directorate of Library Services (UDSM)	UDSM Library	Social Special Reserve	12/03/2024		HF5415.2.M29	000000450035	12/03/2024	12/03/2024	Book	No loan