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Evaluation of marketing communication strategies of corporations In Tanzania: a case of four Commercial Banks (NMB, NBC, CRDB,and Stanbic Bank)

Msumali, Frederick B.

Evaluation of marketing communication strategies of corporations In Tanzania: a case of four Commercial Banks (NMB, NBC, CRDB,and Stanbic Bank) - Dar es salaam: University of Dar es Salaam, 2007 - xi,93p.: ill.; 30cm.

Includes bibliographical references and index
Thesis: MBA (Marketing) University of Dar es Salaam

Subjects--Topical Terms:
Marketing
Communication Strategies
Commercial banks
Tanzania

LC Class. No.: THS EAF HF5415.124.T34M758

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