Evaluation of marketing communication strategies of corporations In Tanzania: a case of four Commercial Banks (NMB, NBC, CRDB,and Stanbic Bank)

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Material type: Text

TextPublication details: Dar es salaam: University of Dar es Salaam, 2007Description: xi,93p.: ill.; 30cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Theses & Dissertation	Dr. Wilbert Chagula Library	East Africana Collection	THS EAF HF5415.124.T34M758 (Browse shelf(Opens below))	Not for loan		000000450057
Theses & Dissertation	Dr. Wilbert Chagula Library	East Africana Collection	THS EAF HF5415.124.T34M758 (Browse shelf(Opens below))	Not for loan		000000450047

Includes bibliographical references and index
Thesis: MBA (Marketing) University of Dar es Salaam

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