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Marketing research: an applied orientation

Malhotra, Naresh.K

Marketing research: an applied orientation - New Jersey: Inc Prentice Hall International, 1996 - xxxiii,890p.: ill.; 26cm.

Includes bibliographic reference and index

ISBN: 0-13-242801-6

Subjects--Topical Terms:
Marketing reseach
Marketing research-methodology

LC Class. No.: HF5415.12.M29

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