Marketing research: (Record no. 145197)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-242801-6 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12.M29 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh.K |
| Relator term | Author |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing research: |
| Remainder of title | an applied orientation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey: |
| Name of publisher, distributor, etc. | Inc Prentice Hall International, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii,890p.: |
| Other physical details | ill.; |
| Dimensions | 26cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographic reference and index |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing reseach |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research-methodology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Social Sciences Collection | Directorate of Library Services (UDSM) | UDSM Library | 12/03/2024 | HF5415.12.M29 | 000000450193 | 12/03/2024 | 12/03/2024 | Book | Normal | ||||||
| Library of Congress Classification | Social Sciences Collection | Directorate of Library Services (UDSM) | UDSM Library | 12/03/2024 | HF5415.2.M29 | 000000451445 | 12/03/2024 | 12/03/2024 | Book | No loan | Social Special Reserve | |||||
| Library of Congress Classification | Social Sciences Collection | Directorate of Library Services (UDSM) | UDSM Library | 12/03/2024 | HF5415.2.M29 | 000000451265 | 12/03/2024 | 12/03/2024 | Book | No loan | Social Special Reserve |