Reveling the corporation : Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing
Balmer John M. T.
Reveling the corporation : Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing - London : Routledge Taylor & Francis Group, 2003. - xviii,365p. : ill. ; 25cm.
Includes Index
9780415284219
Corporate identity
Corporate branding
Reputation management
HF5415.B35
Reveling the corporation : Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing - London : Routledge Taylor & Francis Group, 2003. - xviii,365p. : ill. ; 25cm.
Includes Index
9780415284219
Corporate identity
Corporate branding
Reputation management
HF5415.B35