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Marketing communications : from fundamentals to strategies

Rothschild, Michael L.

Marketing communications : from fundamentals to strategies - Massachusetts : D. C. Heath and Company, 1987 - xviii,766p. : ill. ; 26cm.

Includes index

ISBN: 0-669-07210-9

Subjects--Topical Terms:
Marketing,
Communications

LC Class. No.: HF5415.123.R67

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