Marketing communications (Record no. 149281)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00518nam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000000138190 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-669-07210-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123.R67 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rothschild, Michael L. |
| Relator term | Author |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing communications |
| Remainder of title | : from fundamentals to strategies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Massachusetts |
| Name of publisher, distributor, etc. | : D. C. Heath and Company, |
| Date of publication, distribution, etc. | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,766p. |
| Other physical details | : ill. |
| Dimensions | ; 26cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Dar es Salaam Business School (UDBS) | Directorate of Library Services (UDSM) | Directorate of Library Services (UDSM) | 26/03/2025 | FCM HF5415.123.R67 | 000000224321 | 26/03/2025 | 26/03/2025 | Book | No loan | ||||||
| Library of Congress Classification | Social Sciences Collection | Directorate of Library Services (UDSM) | UDSM Library | Social Sciences Collection | 26/03/2025 | HF5415.123.R67 | 000000138190 | 26/03/2025 | 26/03/2025 | Book | Normal |