Basic marketing : a managerial approach
McCarthy, Edmund Jerome
Basic marketing : a managerial approach - Illinois : Irwin Publishers, 1987 - xviii,749p. : ill. ; 25cm.
Includes bibliographical references
0-256-03649-7
Marketing management
HF5415.13.M3
Basic marketing : a managerial approach - Illinois : Irwin Publishers, 1987 - xviii,749p. : ill. ; 25cm.
Includes bibliographical references
0-256-03649-7
Marketing management
HF5415.13.M3