Basic marketing (Record no. 149345)

MARC details
000 -LEADER
fixed length control field 00522nam a2200181 4500
001 - CONTROL NUMBER
control field 000000138223
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-256-03649-7
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13.M3
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, Edmund Jerome
Relator term Author
245 1# - TITLE STATEMENT
Title Basic marketing
Remainder of title : a managerial approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Illinois
Name of publisher, distributor, etc. : Irwin Publishers,
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent xviii,749p.
Other physical details : ill.
Dimensions ; 25cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name William D. Perreault
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     Social Sciences Collection Directorate of Library Services (UDSM) UDSM Library Social Sciences Collection 26/03/2025   HF5415.13.M3 000000138223 26/03/2025 26/03/2025 Book Normal