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Effectiveness of celebrity endorsement advertising in influencing customer buying behaviour in tanzania

Effectiveness of celebrity endorsement advertising in influencing customer buying behaviour in tanzania - Dar es Salaam University of Dar es Salaam 2019 - xv,106p. 30cm.

Subjects--Topical Terms:
Consumer behaviour

LC Class. No.: THS East Africana Collection HF 5415.32.T34M68 / Mpuya, Linda Ezekiel

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