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Effectiveness of celebrity endorsement advertising in influencing customer buying behaviour in tanzania

Contributor(s): Material type: TextTextPublication details: Dar es Salaam; University of Dar es Salaam; 2019Description: xv,106p; 30cmSubject(s): LOC classification:
  • THS East Africana Collection HF 5415.32.T34M68
  • Mpuya, Linda Ezekiel
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