Basic marketing : a global managerial approach
McCarthy, E. Jerome
Basic marketing : a global managerial approach - 11th ed. - Homewood : Irwin Publishers., 1993. - xxii, 763 (29)p. : ill. ; 1993
Includes bibliographical references
Marketing management
Marketing,
Canada
Management
Export marketing
HF5415.I3.M369
Basic marketing : a global managerial approach - 11th ed. - Homewood : Irwin Publishers., 1993. - xxii, 763 (29)p. : ill. ; 1993
Includes bibliographical references
Marketing management
Marketing,
Canada
Management
Export marketing
HF5415.I3.M369