Basic marketing (Record no. 151367)

MARC details
000 -LEADER
fixed length control field 00749nam a22002657a 4500
001 - CONTROL NUMBER
control field 000000138220
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250417160856.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.I3.M369
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Relator term author
245 ## - TITLE STATEMENT
Title Basic marketing
Remainder of title : a global managerial approach
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood :
Name of publisher, distributor, etc. Irwin Publishers.,
Date of publication, distribution, etc. 1993.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 763 (29)p.
Other physical details : ill.
Dimensions ; 1993
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Canada
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     Social Sciences Collection Directorate of Library Services (UDSM) UDSM Library 17/04/2025   HF5415.I3.M369 000000138220 17/04/2025 17/04/2025 Book Normal