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Marketing communications strategy 1997-98

Yeshin, Tony

Marketing communications strategy 1997-98 - Oxford: Butterworth-Heinemann, 1997. - vi,288p.: ill.; 30cm.

Includes index

ISBN: 0750635835

Subjects--Topical Terms:
Communication in marketing
Marketing
Management

LC Class. No.: FCM HF5416.123.Y47

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