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Marketing communications strategy 1997-98 (Record no. 53469)

MARC details
000 -LEADER
fixed length control field	00535nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230524s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750635835
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	FCM HF5416.123.Y47
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Yeshin, Tony
Relator term	Author
245 10 - TITLE STATEMENT
Title	Marketing communications strategy 1997-98
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford:
Name of publisher, distributor, etc.	Butterworth-Heinemann,
Date of publication, distribution, etc.	1997.
300 ## - PHYSICAL DESCRIPTION
Extent	vi,288p.:
Other physical details	ill.;
Dimensions	30cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes index
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			University of Dar es Salaam Business School (UDBS)	Directorate of Library Services (UDSM)	University of Dar es Salaam Business School	01/23/2024		FCM HF5416.123.Y47	000000274366	01/23/2024	01/23/2024	Book	Normal