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Marketing research : text and cases

Boyd, Harper W.

Marketing research : text and cases - 4th ed. - Homewood, Illinois : Richard D. Irwin, 1977. - xii,692p. : ill. ; 24cm.

Includes bibliographical references

ISBN: 0-256-01838-3

Subjects--Topical Terms:
Marketing research

LC Class. No.: FCM HF5415.2.B65

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