Marketing research : (Record no. 54532)

MARC details
000 -LEADER
fixed length control field 00622nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 000000274832
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230524s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-256-01838-3
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number FCM HF5415.2.B65
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
Relator term Author
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title text and cases
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, Illinois :
Name of publisher, distributor, etc. Richard D. Irwin,
Date of publication, distribution, etc. 1977.
300 ## - PHYSICAL DESCRIPTION
Extent xii,692p. :
Other physical details ill. ;
Dimensions 24cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ralph Westfall
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stanley F. Stasch
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     University of Dar es Salaam Business School (UDBS) Directorate of Library Services (UDSM) Directorate of Library Services (UDSM) 23/08/2023   FCM HF5415.2.B65 000000274832 23/08/2023 23/08/2023 Book No loan