The influence of branding strategies on customer Loyalty in the Commercial Banks in Tanzania: (Record no. 131432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00663nam a2200181 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UDSM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | THS EAF HF5415.1255T34M353 |
| 100 01 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Makaya,Nana |
| Relator term | Author |
| 245 04 - TITLE STATEMENT | |
| Title | The influence of branding strategies on customer Loyalty in the Commercial Banks in Tanzania: |
| Remainder of title | the case of Selected Banks |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dar es Salaam: |
| Name of publisher, distributor, etc. | University of Dar es Salaam; |
| Date of publication, distribution, etc. | 2022, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii;56p.: |
| Other physical details | ill.; |
| Dimensions | 30cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include: Bibliographical reference<br/>Thesis: MBA(Marketing)University of Dar es Salaam |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer loyalty |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Banks and banking |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tanzania |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses & Dissertation |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Loan category |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Dr. Wilbert Chagula Library | East Africana Collection | 05/16/2024 | THS EAF HF5415,1255T34M353 | 000000709691 | 05/16/2024 | 05/16/2024 | Theses & Dissertation | No loan | |||||
| Library of Congress Classification | East Africana Collection | Directorate of Library Services (UDSM) | Dr. Wilbert Chagula Library | East Africana Collection | 05/16/2024 | THS EAF HF5415,1255T34M353 | 000000709692 | 05/16/2024 | 05/16/2024 | Theses & Dissertation | No loan |