Influence of celebrity endorsements on consumers’ purchase intentions in Tanzania (Record no. 148333)

MARC details
000 -LEADER
fixed length control field 00606nam a2200169 4500
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number THS EAF HF5415.32.T34M355
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mbilinyi, Irene Fred
Relator term Author
245 1# - TITLE STATEMENT
Title Influence of celebrity endorsements on consumers’ purchase intentions in Tanzania
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dar es Salaam:
Name of publisher, distributor, etc. University of Dar es Salaam,
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xii,55p.:
Other physical details ill.;
Dimensions 30cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references<br/>Thesis: M.A (Business Administration)-University of Dar es Salaam
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Celebrities
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tanzania
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Theses & Dissertation
Suppress in OPAC No

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