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Influence of celebrity endorsements on consumers’ purchase intentions in Tanzania

By: Material type: TextTextPublication details: Dar es Salaam: University of Dar es Salaam, 2023Description: xii,55p.: ill.; 30cmSubject(s): LOC classification:
  • THS EAF HF5415.32.T34M355
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Includes bibliographical references
Thesis: M.A (Business Administration)-University of Dar es Salaam

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