Media research methods : Measuring Audiences,reaction and impact (Record no. 153486)

MARC details
000 -LEADER
fixed length control field 00613nam a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250623114244.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 7619 5658 1
040 ## - CATALOGING SOURCE
Transcribing agency UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number SJMC P91.G8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gunter Barrie
Relator term Author
245 ## - TITLE STATEMENT
Title Media research methods : Measuring Audiences,reaction and impact
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London:
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent 1,308P.:
Other physical details ill.;
Dimensions 29cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note includes bibliographical references and index
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media research methods
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element media research methods-measuring audiences,reaction,reactions and impact
650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element NewYork
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type Loan category
    Library of Congress Classification     School of Journalism and Mass Communication Directorate of Library Services (UDSM) School of Journalism and Mass Communication Library-UDSM 23/06/2025   SJMC P91.G8 23/06/2025 23/06/2025 Book Normal