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Media research methods : Measuring Audiences,reaction and impact

By: Material type: TextTextPublication details: London: SAGE Publications, 2000Description: 1,308P.: ill.; 29cmISBN:
  • 0 7619 5658 1
Subject(s): LOC classification:
  • SJMC P91.G8
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Item type Current library Collection Call number Status
Book School of Journalism and Mass Communication Library-UDSM School of Journalism and Mass Communication SJMC P91.G8 (Browse shelf(Opens below)) Available

includes bibliographical references and index

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