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American marketing Association marketing in turbulent time and marketing the challenges and the opportunities (Record no. 52180)

MARC details
000 -LEADER
fixed length control field	00615nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	230524s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0-87757-067-1
040 ## - CATALOGING SOURCE
Transcribing agency	UDSM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	FCM HF5415.A57549
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Mazze, Edward M.
Relator term	Author
245 10 - TITLE STATEMENT
Title	American marketing Association marketing in turbulent time and marketing the challenges and the opportunities
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Chicago:
Name of publisher, distributor, etc.	American Marketing Association,
Date of publication, distribution, etc.	1975
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii 712p.
Other physical details	ill.
Dimensions	28cm.
490 ## - SERIES STATEMENT
Series statement	( Cambridge studies in contentious politics ); 37
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book
Suppress in OPAC	No

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Loan category
		Library of Congress Classification			University of Dar es Salaam Business School (UDBS)	Directorate of Library Services (UDSM)	Directorate of Library Services (UDSM)	11/01/2023		FCM HF5415.A57549	000000273867	11/01/2023	11/01/2023	Book	No loan