Effectiveness of digital advertising on customers' purchase decisions: the case of Brewing companies in Dar es Salaam

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Material type: Text

TextPublication details: Dar es Salaam: University of Dar es Salaam, 2021.Description: xii,64p.: ill.; 30cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Theses & Dissertation	Dr. Wilbert Chagula Library	East Africana Collection	THS EAF HF6146.I58T34R353 (Browse shelf(Opens below))	Not for loan		000000707343

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	THS EAF HF5861T34B846 The role of digital advertising on consumer purchasing decision in Dar es salaam: the case of Detergents Users.	THS EAF HF6146.158.M3252 Effectiveness of internet utilization as a marketing communication medium in developing countries: the case of Dar es Salaam city	THS EAF HF6146.158.M3252 Effectiveness of internet utilization as a marketing communication medium in developing countries: the case of Dar es Salaam city	THS EAF HF6146.I58T34R353 Effectiveness of digital advertising on customers' purchase decisions: the case of Brewing companies in Dar es Salaam	THS EAF HF6146.P78T34P54 Assessment of product branding as a strategy for winning markets among the brewing firms in Tanzania a case study of Tanzania Breweries Limited (TBL)	THS EAF HF6146.R3G77 Radio advertisement and business performance : a case of solar electric business of British Petroleum (BP) Tanzania Limited	THS EAF HF6146.R3G77 Radio advertisement and business performance : a case of solar electric business of British Petroleum (BP) Tanzania Limited	Next

Includes bibliographical references
Thesis: MA(Business Administration) -University of Dar es Salaam

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