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Media Management : A casebook Approach

By: Material type: TextTextPublication details: New York : Taylor & Francis Group, 2008Edition: 4th.edDescription: ix,411P.: ill.; 22.5cmISBN:
  • 978-0-8058-6197-6
Subject(s): LOC classification:
  • SJMC P96.M34H65
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Directorate of Library Services (UDSM) School of Journalism and Mass Communication SJMC P96.M34H65 (Browse shelf(Opens below)) Available 0000000577
Book Directorate of Library Services (UDSM) School of Journalism and Mass Communication SJMC P96.M34H65 (Browse shelf(Opens below)) Available 0000001730
Book Directorate of Library Services (UDSM) School of Journalism and Mass Communication SJMC P96.M34H65 (Browse shelf(Opens below)) Available 0000001731
Book Directorate of Library Services (UDSM) School of Journalism and Mass Communication SJMC P96.M34H65 (Browse shelf(Opens below)) Available 0000001792
Browsing School of Journalism and Mass Communication Library-UDSM shelves, Collection: School of Journalism and Mass Communication Close shelf browser (Hides shelf browser)
SJMC P96.M4M43 Media literacy and mass communication SJMC P96.M4P68 Media literacy. SJMC P96.M34H65 Media Management : A casebook Approach SJMC P96.M34H65 Media Management : A casebook Approach SJMC P96.M34H65 Media Management : A casebook Approach SJMC P96.M34H65 Media Management : A casebook Approach SJMC P96.M34K86 Strategic management in the media: theory to practice

Includes bibliographical references and index

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